The Uncle Ben’s brand was established in the 1940s and originally named for a “legendary” Texas rice farmer, according to an archived page on its website. Boxes of Uncle Ben's branded rice stand on a store shelf inside of a shop in the Brooklyn borough of New York City, New York, U.S., June 17, 2020. Parent firm Mars Inc. unveiled the change Wednesday for the 70-year-old brand, the latest company to … This rice is nothing like that it smells to high heaven and it has a very bad taste. Stir in soy sauce, and oyster or fish sauce if using, continuing to stir well to combine. Sitemap The parent company, Mars, said Uncle Ben was a fictional character whose name was first used in 1946 as a reference to an African American Texan rice farmer. bag by Uncle Ben's [Foods] 4.9 out of 5 stars 81. Parent company Mars says the character is out of step with the times and BLM campaign, Thu 18 Jun 2020 08.48 EDT Mars Inc. has renamed its Uncle Ben’s rice products “Ben’s Original,” making it the latest food producer to ditch a brand steeped in racist imagery. We stand in solidarity with the black community, our associates and our partners in the fight for social justice.”. 27 July 2020. All rights reserved. Mars had announced in the summer that the Uncle Ben’s brand would “evolve.” Since the 1940s, the rice boxes have featured a white-haired Black man, sometimes with a … The Uncle Ben's rice brand is getting a new name: Ben's Original. The company expects new packages with the Ben’s Original brand to hit stores early next year. Mars Inc. has renamed its Uncle Ben’s rice products “Ben’s Original,” making it the latest food producer to ditch a brand steeped in racist imagery. Other options New from $14.38. The Uncle Ben’s rice brand is getting a new name: Ben’s Original. Uncle Ben's Long Grain and Wild Rice Original Recipe Value Pack, 6 Count, Net Wt 36 ounce. “Racism has no place in society. Mars tried to polish the brand with a 2007 advertising campaign that promoted Uncle Ben to “chairman” of the company. 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I purchased 10 bags of this stuff thinking it would make me a quick meal thinking it would be great it’s Uncle Ben’s,boy was … Uncle Ben's® provides a healthy & nutritious variety of white, brown, basmati, & jasmine rice products. “As we work to make progress toward equality through several initiatives, we also must take a hard look at our portfolio of brands and ensure they they reflect our values and meet our consumers’ expectations.”. Mars said it was evaluating all possibilities for changes to the product, which could include a new name. Uncle Ben's rice has officially changed its name and logo. Do Not Sell My Personal Information, Your California Privacy Rights $16.50 $ 16. PepsiCo, which merged with Quaker Oats 19 years ago, has not said what the new name or logo will be. We've received your submission. What makes Uncle Bens the perfect vessel for psilocybin, according to the r/UncleBens crew, is that mushroom cultivation “requires a sterile, nutrient-rich environment in … Sorry, your blog cannot share posts by email. The brand, which has been criticized for perpetuating racial stereotypes, will now be known as Ben… Parent firm Mars Inc. unveiled the change Wednesday for the 70-year-old brand, the latest company to … For best results when cooking white rice, combine the rice, water and butter (optional) in a saucepan and bring to a boil. The portrait long used on the box was that of Frank Brown, the maitre d’ of a Chicago restaurant who agreed to pose for the brand, the page says. NEW YORK, NY – AUGUST 23: Uncle Ben’s Ready Rice is seen during Ben’s Beginners Cooking Contest Launch Event: Back to the Future Of Cooking at Home Studios on August 23, 2016 in New York City. Then reduce heat to either medium or medium-low and simmer with a lid on for 20 minutes. The iconic family favourite will now … Several other big-name consumer brands have made similar moves in recent months. Uncle Ben’s brown rice recalled because product ‘may contain glass’ ‘The possible presence of glass makes this product unsafe to eat,’ says Food Standards … Mars unveiled the new name Wednesday after its June announcement that it would “evolve” the Uncle Ben’s brand amid a nationwide uproar over racism following the police killing of George Floyd in Minneapolis. Do Not Sell My Personal Information. The image who personifies the brand “was a beloved Chicago chef and waiter named Frank Brown”, the company said. “We’re still in the process of deciding on what our new iconography will be, but are committed to ensuring that it will be truly reflective of the inclusive future we are striving to create for Ben’s Original,” a Mars Food spokesperson said in a statement. Mars Inc. said it will change its “Uncle Ben” rice mascot in response to criticism from consumers who said it’s based on racist stereotypes. Racism criticism To begin with, the name of the brand reflects the practice of white Southerners addressing elderly African-Americans as “uncle” and “aunt.” "This is a precautionary recall due to the possible presence of glass. “We recognise Aunt Jemima’s origins are based on a racial stereotype,” said Kristin Kroepfl, the vice-president and chief marketing officer of Quaker Foods North America. The Uncle Ben's rice brand is getting a new name: Ben's Original. Mars also said it would partner with the National Urban League to support aspiring black chefs and work to enhance “educational opportunities” for more than 7,500 area students in Greenville, Mississippi, where the Ben’s brand has been produced for more than four decades. Cook and stir, breaking up any clumps of rice and eggs, letting the rice fry for about 3 minutes. Privacy Notice Your Ad Choices And yet, as the Uncle Ben’s logo on the package is typically put on the orange background, the heritage “dark blue vs. orange” contrast is still present. 50 ($0.09/Ounce) FREE Shipping. The character is an African American woman who was originally dressed as a minstrel show performer. Store operators outraged at Subway's COVID-19 demands, This story has been shared 1,593 times. Uncle Ben's and Aunt Jemima logos: How Germany dealt with a similar problem. Uncle Ben's Original Long Grain Rice 12 lb. “We are not just changing our name and the image on the package, but also taking action to enhance inclusion and equity,” the company said. The Bay Area’s tiki bars are just another example of the Uncle Ben’s problem Justin Phillips July 1, 2020 Updated: July 2, 2020 9:40 a.m. Facebook Twitter Email LinkedIn Reddit Pinterest Thanks for contacting us. Uncle Ben's Original Rice cooks up perfectly every time you prepare it. Along with dropping "uncle" from the … The possible presence of glass makes this product unsafe to eat. Mars had conversations with thousands of consumers, company employees and other stakeholders as it considered a new name for the rice brand, according to a webpage announcing the change. Mars Food UK recalls Uncle Ben’s Brown Basmati ready to heat rice pouches because packs may contain glass. Your California Privacy Rights Add the sesame oil to the pan and then the cooked rice. Its marketing has been criticised for perpetuating racial stereotypes. The biggest problem with Uncle Ben’s original logo is his lie, Miller says. I love Uncle Ben’s rice the old style long grain rice. The Quaker Oats company, a subsidiary of PepsiCo, purchased the Aunt Jemima Mills Company in 1926. The move to rebrand Uncle Ben’s follows a similar announcement from the Quaker food company, which plans to change the 130-year-old Aunt Jemima pancake and syrup name and logo. 1,593, This story has been shared 1,225 times. UNCLE Ben’s branding will be ditched from rice packets and renamed over claims of racial stereotyping. Shoppers have been urged to check their cupboards as the popular product could be dangerous. 4.8 out of 5 stars 225. Cream of Wheat maker B&G Foods is also reviewing the image of a black chef that’s used on its boxes. 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Available for everyone, funded by readers, Salehe Bembury says he was stopped for ‘just being Black’ as video of incident emerges, Whistleblower testifies to House committee investigating use of force against BLM demonstrators, Officer was caught on video firing seven times into Blake’s back at almost point-blank range, Three shot by gunman thought to be linked to a militia as Wisconsin city rocked by further violence. He was fashioned as a successful businessman who shared “‘grains of wisdom’ about rice and life,” The New York Times reported at the time. Rice is a staple ingredient in Asia, and has been adopted by cuisines globally since it was first domesticated in China more than 9,400 years ago, according to Chinese researchers. Uncle Ben’s Brown Basmati rice pouches have been recalled over fears they may contain glass. The rice company Uncle Ben’s is to scrap the image of a black farmer the brand has used since the 1940s and could change its name, as companies react to growing concerns over racial bias and injustice. The owner of Uncle Ben's rice announced it planned to make changes to its "visual brand identity" and help "put an end to racial bias and injustices." Terms of Use Post was not sent - check your email addresses! 1,052, © 2020 NYP Holdings, Inc. All Rights Reserved The Virginia-based company is also scrapping the portrait of a white-haired black man that has adorned its rice boxes for decades — an image that’s long been criticized as a racist stereotype. Mars, the parent company of Uncle Ben's rice, have announced they plan to make changes to the branding of the product, just hours after it was also confirmed that … “We will continue the conversation by gathering diverse perspectives from both our organisation and the black community to further evolve the brand and make it one everyone can be proud of to have in their pantry,” said Kroepfl. 1,225, This story has been shared 1,052 times. Parent firm Mars Inc. unveiled the change Wednesday, Sept. 23, 2020 for the 70-year-old brand, the latest company to drop a … The rice brand, which came under scrutiny in June for using racially insensitive stereotypes, has officially rebranded to Ben's Original. Uncle Ben's is an American brand of parboiled rice and other related food products that was introduced by Converted Rice Inc., which is now owned by Mars, Inc. Its headquarters are in Denver Harbor, Houston, Texas.Uncle Ben's rice was first marketed in 1943 and was the top-selling rice in the United States from 1950 until the 1990s. “As we listen to the voices of consumers, especially in the black community, and to the voice of our associates worldwide, we recognise that now is the right time to evolve the Uncle Ben’s brand, including its visual brand identity, which we will do,” the company said. Mars also said, however, that it recognised the use of the character was out of step with the times, and pledged to overhaul the brand following sweeping calls for racial equality following the death of George Floyd and the Black Lives Matter campaign. © 2020 Guardian News & Media Limited or its affiliated companies. Serve fried rice topped with remaining green onion tops. Last modified on Thu 18 Jun 2020 14.15 EDT. Uncle Ben, who first appeared in ads in 1946, is being reborn as Ben, an accomplished businessman with an opulent office, a busy schedule, an extensive travel itinerary and a … Uncle Ben's entered the market in the 1940s and was for decades the best-selling rice in the US. Some varieties of Uncle Ben's Ready Rice are healthier than others. The rice company Uncle Ben’s is to scrap the image of a black farmer the brand has used since the 1940s and could change its name, as companies react to growing concerns … A. type of Uncle Ben's ready-to-heat rice pouches are being recalled in the UK due to concerns the product may contain glass. The notices state: "Uncle Ben's is voluntarily recalling Uncle Ben's Brown Basmati 250g ready to heat rice pouches. ... 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